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A clash of personality? : the...
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1
The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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2
Capturing the role of backers' psychological ownership for value-adding behaviours in reward-based crowdfunding
Hoffmann, Carina
;
Kenning, Peter
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 336-366
Persistent link: https://www.econbiz.de/10014308824
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3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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4
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
5
If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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6
Effects of e-marketplaces brand trust on repurchasing intention and
WOM
: are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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7
CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of
WOM
Shah, Suraj
;
Vasavada, Maurvi
;
Sharma, Mahendra
- In:
International journal of economics and business …
28
(
2024
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
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8
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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9
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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10
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline
;
Jolibert, Alain
- In:
Journal of business research : JBR
77
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011729927
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