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Ratnichkina, Polina; Lee, Seung Hwan Mark; Haines, Shelley - In: The international review of retail, distribution and … 31 (2021) 4, pp. 481-497

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Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9

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Lee, Seung Hwan Mark; Brandt, Alan; Groff, Yuni; Lopez, … - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 75-90

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Lee, Seung Hwan Mark; Sergueeva, Ksenia - In: Journal of retailing and consumer services 35 (2017), pp. 127-132

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Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580

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