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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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Rise from the ashes or repeat the past? : the effects of fresh start mindset and brand crisis type on consumer forgiveness
Chen, Siyun; Ran, Yaxuan; Xiong, Jiwei - In: Nankai business review international 13 (2022) 4, pp. 497-516
Persistent link: https://www.econbiz.de/10013453643
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The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Choi, Nak Hwan; Chang, Chen; Kim, Min-Ji - In: Journal of international trade & commerce 13 (2017) 3, pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
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We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai; Wang, Tien; Tin Trung Nguyen - In: The journal of product & brand management 31 (2022) 8, pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua - In: Journal of business research : JBR 146 (2022), pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
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So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
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Brand community coping
Weijo, Henri; Bean, Jonathan; Rintamäki, Jukka - In: Journal of business research : JBR 94 (2019), pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
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Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.; Besharat, Ali; Kashmiri, Saim - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 129-133
Persistent link: https://www.econbiz.de/10012488865