Khedhaouria, Anis; Thurik, Roy; Gurau, Calin; van Heck, Eric - In: Journal of Global Information Management (JGIM) 24 (2016) 4, pp. 1-21
Using a status quo bias perspective, this paper examines the relation between customers' inertia and continuance intention, identifying the moderating role of contractual subscription on this relationship. The authors' model is validated using data collected from 457 mobile phone service...