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The questionable value of having a choice of levels of health insurance coverage

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Active choice vs. inertia? : an exploratory assessment of the European Microsoft case’s choice screen

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Category ratio : a search for an optimal solution to reduce choice overload

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Hochschulen als Marken : Ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage

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Dr. Gunther Greven beschäftigt sich mit der Entwicklung und empirischen Überprüfung eines verhaltenstheoretischen Erklärungsansatzes des Hochschulwahlprozesses. Dr. Gunther Greven promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl für Marketingmanagement der Handelshochschule Leipzig...

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Turning values concrete : the role and ways of business selection in local currency schemes

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HR in collaborative innovation with customers : role, alignment and challenges

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Perceived resiliency : the influence of resilience narratives on attribution processes in selection

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Experimental evolution of color preference for oviposition in Drosophila melanogaster

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Advertising content and consumer engagement on social media : evidence from Facebook

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