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Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar; Gistri, Giacomo - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
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Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention
Gamage, Dulanjana; Jayasuriya, Nisha; Rathnayake, Nilmini; … - In: Journal of Asia Business Studies 17 (2023) 6, pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee - In: Journal of business research : JBR 120 (2020), pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188