Stevens, Robert E.; Warren, William E.; Loudon, David L.; … - In: Journal of Marketing for Higher Education 7 (1996) 3, pp. 95-102
<title>ABSTRACT</title> This paper reports the results of an image study conducted by a college of business among business people in the service area of the university. A mail survey of 2000 businesses was randomly selected using a commercial mailing list. Results reveal the current image and provide guidance...