Alleman, James H.; Baranes, Edmond; Rappoport, Paul N. - In: Applied economics in the digital era : essays in honor …, (pp. 303-323). 2020
Facebook and Google and other internet giants are multisided markets (MSM). The user-side of the market, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising which appears when the users click on advertisers' web sites. They can...