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Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...
Sozinova, Anastasia A.; Meteleva, Olesya A. - In: Current Problems of the World Economy and International …, (pp. 233-242). 2022
Persistent link: https://www.econbiz.de/10013262889
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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
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Winning across global markets : how Nokia creates strategic advantage in a fast-changing world
Steinbock, Dan - 2010 - 1st ed
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...
Persistent link: https://www.econbiz.de/10012675089
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; … - In: European journal of marketing 56 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
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Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish; Abou-Shouk, Mohamed - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Vierula, Markku - 2024
BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION …
Persistent link: https://www.econbiz.de/10015070356
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Competitive strategy, organisational capabilities, industry structure and marketing performance
Shafiee, Majid Mohammad - In: International journal of procurement management 19 (2024) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10015064816