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Research methods in service innovation
Sørensen, Flemming (contributor);  … - 2017
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...
Persistent link: https://www.econbiz.de/10012419921
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Research methods in service innovation
Sørensen, Flemming (ed.); Lapenta, Francesco (ed.) - 2017
Persistent link: https://www.econbiz.de/10011620620
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Perspective: new service development : how the field developed, its current status and recommendations for moving the field forward
Biemans, Wim G.; Griffin, Abbie; Moenaert, Rudy K. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 382-397
Persistent link: https://www.econbiz.de/10011599073
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Alles nur ein Spiel? : Gamification-Ansätze in der Marktforschung
Tuschl, Stefan; Meister, Sandra; Laube, Sarah - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 189-215). 2016
Persistent link: https://www.econbiz.de/10011550395
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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This is going to hurt : compassionate research methods
Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10011452312