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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649

Persistent link: https://www.econbiz.de/10011622671

Managing shopping experience through mall attractiveness dimensions

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 4, pp. 634-649

Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014675397

Motivations of social entrepreneurs : use of self-determination theory to gain insight into the Indian scenario

Tandon, Anushree; Gupta, Ashish; Katiyar, Gagan - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 388-402

Persistent link: https://www.econbiz.de/10012612709

Impact of digitisation on entrepreneurial ecosystems : an Indian perspective

Tandon, Anushree; Gupta, Ashish; Goel, Puja; Singh, … - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 154-169

Persistent link: https://www.econbiz.de/10012250601

Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0

Gupta, Ashish (ed.); Tewary, Tavishi (ed.); … - 2022

Evolution of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic -- Sustaining Gig Economy in Industry 4.0 -- Dark Side of Gig Economy: A Legal Perspective -- Achieving SDGs Under Gig Economy -- Managing Business in Crisis: Future Implications of COVID-19.

Persistent link: https://www.econbiz.de/10013202322

Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

Gupta, Ashish; Kumar, Ajay; Melese, Esubalew - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 786-806

Persistent link: https://www.econbiz.de/10014507569

A bibliometric analysis of green branding research from 2000 to 2019

Khandelwal, Utkal; Tripathi, Vikas; Gupta, Ashish - In: Vision : the journal of business perspective 28 (2024) 1, pp. 87-97

Persistent link: https://www.econbiz.de/10014634384

Influence of cartoon characters on generation alpha in purchase decisions

Gupta, Ashish; Kumar, Jitender; Tewary, Tavishi; Virk, … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 282-303

Persistent link: https://www.econbiz.de/10013367881

Customer experience in digital banking : a review and future research directions

Chauhan, Shilpa; Akhtar, Asif; Gupta, Ashish - In: International journal of quality and service sciences 14 (2022) 2, pp. 311-348

Persistent link: https://www.econbiz.de/10013330620

Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

Bhattacharya, Saptarshi; Sharma, Rajendra Prasad; … - In: Journal of consumer marketing 40 (2023) 2, pp. 248-259

Persistent link: https://www.econbiz.de/10013536102