Domínguez-Falcón, Carmen; Fernández-Monroy, Margarita; … - In: Journal of Service Theory and Practice 31 (2021) 3, pp. 396-422
Purpose: The purpose of this paper is to analyse the important role of training (specifically, training relevance and training transfer) in enhancing franchisor-franchisee relationship satisfaction, and its influence upon customer performance (e.g., customer satisfaction, quality service), all...