Yang, Jing; Basile, Kelly - In: Journal of business ethics : JBE 178 (2022) 2, pp. 501-517
of effectiveness for CSR communication; CSR communication productivity (CCP). The findings indicate that CCP has a … positive impact on firm performance (Tobin’s Q). The authors also investigate the impact of External Stakeholder Involvement in … moderate the impact of External Stakeholder Involvement on CCP. These findings offer contributions to CSR communication and …