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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
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Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J. - In: Journal of business research : JBR 140 (2022), pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
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Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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Introduction to the special issue "omni-channel communication: delivering unified communications across all branded touch-points"
Porcu, Lucia; Barrio-García, Salvador del - In: Journal of marketing communications 28 (2022) 5, pp. 465-468
Persistent link: https://www.econbiz.de/10013371040
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The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
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Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J. - In: Journal of marketing communications 22 (2016) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011536024