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ECONIS (ZBW)
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Other ZBW resources
337
RePEc
44
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1
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian
;
DeFranco, Agnes
- In:
International journal of hospitality management
52
(
2016
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
Saved in:
4
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
Saved in:
5
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
6
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
7
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
8
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
9
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
10
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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