Rahman, Muhammad Sabbir; Osman-Gani, Aahad M.; Raman, Murali - In: Journal of Islamic Marketing 8 (2017) 3, pp. 373-392
Purpose The purpose of this research is to empirically examine the critical factors that are influencing international students’ perception in the selection of a destination for education tourism. Design/methodology/approach This research seeks to develop a comprehensive framework embedded...