Fava Neves, Marcos; Zuurbier, Peter; Cortez Campomar, Marcos - In: Journal of Business & Industrial Marketing 16 (2001) 7, pp. 518-539
Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility to elaborate on a “distribution channels planning model”, with...