Purpose The “quality” of any product or service defines the agility of the product and its life cycle in dynamic environment. The demand of high “quality” becomes an imperative concern, when “software” is acting as a product or a service. Since the nature of the software is...

The purpose of this paper is to determine the internal/external factors that lead to fluctuation in marketplace. Before introducing new products in the market, organization needs proper understanding of the market which can be realized through sound mathematical modeling and scientific decision...

Purpose: Today, a firm’s major concern is to know the way in which an innovation is adopted in the marketplace. The purpose of this paper is to focus on the two-stage nature of diffusion process in which the time lag between people being informed and their act of making final purchase is...