Relationships between questionnaire measures of job stress and smoking intensity (SI) and cessation were studied among 560 disease-free smoking males and 310 quitters all members of 22 kibbutzim. The main-effect hypothesis that stress is positively related to SI and negatively to cessation...

Purpose – This article aims to lend insight into the consumption situation wherein consumers are unmotivated to try new products or behaviors that they perceive as too difficult to adopt as a result of low self-efficacy. Design/methodology/approach – Two experiments were introduced to test...