"This book addresses several topics in the discipline of business articulated with the discipline of innovation. It presents a new approach for innovation process for start-ups, providing information about all steps that must be followed. It also presents a method for evaluating the time of the...

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance...