Zhang, Yan; Jin, Shaosheng; Zhang, Yu Yvette; Yu, Xiaohua - In: China Agricultural Economic Review 13 (2020) 1, pp. 150-172
Purpose: The purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese...