Purpose: The purpose of this study is to develop a history-based framework of servitization and deservitization. Design/methodology/approach: The study draws on three history-based management theories, i.e. industry lifecycle, strategic pivoting and strategy restoration, to develop a conceptual...

Purpose: The purpose of this paper is to distinguish clearly between industry (ILC) and product lifecycle (PLC) models and to elucidate their different ramifications for organizational learning and knowledge. Design/methodology/approach: The authors examine existing knowledge on ILCs and PLCs...