1. Introduction -- 2. Market Failure: The Tragedy Of The Coercive Hand -- 3. Guiding principles in our current economic model -- 4. Towards a new DNA for a sustainable market. Guiding principles for a sustainable economy -- 5. The happiness of a sustainable market -- 6. Afterword – Now What?...

Corporate social responsibility (CSR) has provoked considerable debate. Initial expressions of CSR can be traced back to the seventeenth century. However, the ideal of socially responsible business was most evident after the depression of the 1930s and the post-war period in the 1950s. CSR was,...