A standard prescription for industry is increased investment in and application of intangible assets, including knowledge management, competitive intelligence, and, now, big data. This paper examines whether a more measured, strategic approach might be appropriate, particularly whether knowledge...

This paper analyzes two different approaches to assessing the knowledge assets of multiple firms in a given industry. Typically, in evaluating knowledge management (KM) results by measuring intellectual capital (IC), studies in the field have looked specifically at individual firms or a small...

Purpose This paper aims to bring together the existing theory from knowledge management (KM), competitive intelligence (CI) and big data analytics to develop a more comprehensive view of the full range of intangible assets (data, information, knowledge and intelligence). By doing so, the...

Background Whether termed intellectual capital, knowledge management, or something else, the practice of managing an institution's knowledge base has received increasing attention in recent years. After some of the highly publicized downsizings of the late eighties and early nineties, a number...

The collapse of market valuations for many internet retailers has unfairly tarred other web‐based firms with the same brush. Despite anxiety in the equity markets, firms are embracing the world wide web as a business tool. Spending on business‐to‐business, or B2B, applications is...

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.