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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
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influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …
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