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The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318

Persistent link: https://www.econbiz.de/10011502903

Developing improvisation skills : the influence of individual orientations

Mannucci, Pier Vittorio; Orazi, Davide C.; Valck, … - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 612-658

Persistent link: https://www.econbiz.de/10012608440

Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system

Barrios, Andrés; Valck, Kristine de; Shultz, Clifford J.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 185-197

Persistent link: https://www.econbiz.de/10011618666

One brand, many trajectories : narrative navigation in transmedia

Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681

Persistent link: https://www.econbiz.de/10012799035

Does culture impact private label performance?

Budhathoki, Tribikram; Schmitt, Julien; Michaelidou, Nina - In: International Marketing Review 35 (2018) 1, pp. 93-112

Purpose: To better understand the disparity of private label performance across countries, the purpose of this paper is to investigate the role played by national culture. Two types of impact are considered: a direct influence of cultural dimensions on the performance of private labels in a...

Persistent link: https://www.econbiz.de/10012072498

More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention

Luffarelli, Jonathan; Feiereisen, Stephanie; Zoghaib, Alice - In: Psychology & Marketing 38 (2021) 11, pp. 1973-1989

Persistent link: https://www.econbiz.de/10012633149

Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect

Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146

Persistent link: https://www.econbiz.de/10011980774

Need for narrative

Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496

Persistent link: https://www.econbiz.de/10011934549

It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services

Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49

Persistent link: https://www.econbiz.de/10012156670