Laukkanen, Tommi; Sinkkonen, Suvi; Kivijärvi, Marke; … - In: Journal of Consumer Marketing 24 (2007) 7, pp. 419-427
Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers. Design/methodology/approach – Following Ram and...