An important question for higher education institutions (HEIs) worldwide is how to use the customer relationship management (CRM) knowledge and technologies generated from the research on the corporate business and adapt it to the university environment. Using indicators such as students’...

Purpose: Literature suggests that open innovation approach of large firms shows different characteristics with small- and medium-sized enterprises (SMEs), so this paper tends to shed light on these structural differences. With the aim to gain a deeper understanding of the adoption of inbound...