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1
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
2
Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
Saved in:
3
Attractiveness of augmented reality to consumers
Grzegorczyk, Tomasz
;
Sliwinski, Rafal
;
Kaczmarek, Joanna
- In:
Technology analysis & strategic management
31
(
2019
)
11
,
pp. 1257-1269
Persistent link: https://www.econbiz.de/10012208886
Saved in:
4
The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
Jung, Timothy
;
Bae, Sujin
;
Moorhouse, Natasha
;
Kwon, Ohbyung
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012581917
Saved in:
5
Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Saprikis, Vaggelis
;
Avlogiaris, Giorgos
;
Katarachia, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 195-207
Persistent link: https://www.econbiz.de/10012416466
Saved in:
6
Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
Saved in:
7
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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8
Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi
;
Hongsachart, Hathaitip
;
Asadi, Shahla
; …
- In:
The service industries journal
44
(
2024
)
7/8
,
pp. 480-521
Persistent link: https://www.econbiz.de/10014551109
Saved in:
9
Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology : a stimulus-organism-response approach
Lee, Hanna
;
Xu, Yingjiao
;
Porterfield, Anne
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1319-1338
Persistent link: https://www.econbiz.de/10013328293
Saved in:
10
Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.
;
Elsotouhy, Mohamed M.
;
Alasker, …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
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