Purpose: The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India. Design/methodology/approach: The paper draws its inferences from an analysis of the digital Times of India and Financial Times historical...

Purpose: This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century. Design/methodology/approach: This paper compares the trajectories of four distinct retail stores in India – Spencer’s pan-Indian retailing empire since 1863,...

Purpose: The purpose of this paper is to demonstrate the utility of corpus linguistics and digitised newspaper archives in management and organisational history. Design/methodology/approach: The paper draws its inferences from Google NGram Viewer and five digitised historical newspaper...