Purpose – The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market. Design/methodology/approach – The Schwartz value inventory (SVI) was suitably modified for the Spanish fashion...

Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented product packaging elements vs informational content on children’s influence on household purchases. Design/methodology/approach – The study was conducted using quantitative research among...

Purpose The purpose of this paper is to examine whether children’s online play and participation in massively multiplayer online role playing games (MMORPGs) is leading to the development of virtual retail shopping motivations and behaviours. This exploratory study also examines the influence...