Mining customer shopping data is able for business managers to understand and predict customer behavior. However, most practices are focusing on the purchasing goods, i.e. basket analysis. This article collects customer shopping data by observation to systematically discover customer shopping...

India's market is consumer driven market The Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. India has a young demographic and a middle class with rising disposable income. India is a multi-culture country with high...

Researches over the years have posited that most of the purchasing decisions made by shoppers are unplanned and mostly made inside the store. Every year retailers spend huge amount on in-store promotion and store environment to gain consumers' attention and stimulate them for such impulsive...

This study examines the dispersion in prices for homogeneous grocery products, and studies the effect of product characteristics, demographic characteristics of consumers, and market structure on search costs and price dispersion. The findings show that price dispersion is affected by search...