Purpose: Retail networks present new challenges in the business-to-business (B2B) collaboration between technology-based spinoffs and traditional businesses. This study aims to explore a public–private partnership (PPP) that leverages advanced digital technologies via spinoffs to tackle the...

Social innovation can be studied within living labs, where learning between organisations and users is supported through the use of technology. Living labs are considered innovation intermediaries in enabling the co-creation of solutions to cope with the user's needs. The fields of...