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Preisverhalten und Wettbewerbsrecht : verhaltenswissenschaftliche Analyse der preisbezogenen, verbraucherschützenden Regelungen des UWG und der Preisangabenverordnung

Jacobi, Hannes - 2017 - 1. Auflage

Does a specific price, price advertising or a price tag violate the German law against unfair competition (UWG) or the … German Price Indication Ordinance (PAngV)? The analysis of these legal questions requires assumptions about legislation and … with the findings of behavioural sciences on the “real” price-related behaviour of consumers.It compiles the findings of …

Persistent link: https://www.econbiz.de/10012015273

Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making

Hanna, Richard; Lemon, Katherine N.; Smith, Gerald E. - In: Business horizons 62 (2019) 2, pp. 227-236

Persistent link: https://www.econbiz.de/10011995689

Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals

Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10012179027

The impact of historical price information on purchase deferral

Gunadi, Manissa P.; Evangelidis, Ioannis - In: Journal of marketing research 59 (2022) 3, pp. 623-640

Persistent link: https://www.econbiz.de/10013258059

The interaction effects of online reviews, brand, and price on consumer hotel booking decision making

Wen, Ji; Lin, Zhibin; Liu, Xin; Xiao, Sarah Hong; Li, Yina - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 846-859

Persistent link: https://www.econbiz.de/10012492627

The influences of Islamic retail mix approach on purchase decisions

Monoarfa, Hilda; Juliana, Juliana; Setiawan, Rahman; … - In: Journal of Islamic marketing 14 (2023) 1, pp. 236-249

Persistent link: https://www.econbiz.de/10013536381

Five-star quality at three-star prices? : opaque booking and hotel service expectations

Huang, Wei-Jue; Chen, Chun-Chu; Lai, Yee Mei - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 833-854

Persistent link: https://www.econbiz.de/10011957272

The effects of selling formats and upstream competition on product pricing and quality design

Hsiao, Lu; Ma, Xin; Chen, Ying-Ju - In: Manufacturing & service operations management : M & SOM 26 (2024) 4, pp. 1526-1541

Persistent link: https://www.econbiz.de/10014634453

FMCG firms' margin management : consumer trade-offs among product price, quantity and quality

Wilkins, Stephen; Ireland, John J. - In: Journal of strategic marketing 30 (2022) 8, pp. 764-781

Persistent link: https://www.econbiz.de/10013492889

Price disclosure rules and consumer price comparison

Stühmeier, Torben - In: The B.E. journal of economic analysis & policy 15 (2015) 2, pp. 815-835

Persistent link: https://www.econbiz.de/10011428028

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