Belwal, Rakesh; Belwal, Shweta - In: International Journal of Retail & Distribution Management 42 (2014) 8, pp. 717-732
Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper is to explore consumer behaviour towards store preferences, particularly hypermarkets, in Oman. Design/methodology/approach – Following a mixed method approach, primary...