Mariani, Marcello; Baggio, Rodolfo - In: International Journal of Contemporary Hospitality Management 34 (2021) 1, pp. 231-278
Purpose: The purpose of this work is to survey the body of research revolving around big data (BD) and analytics in hospitality and tourism, by detecting macro topical areas, research streams and gaps and to develop an agenda for future research. Design/methodology/approach: This research is...