There is much research into strategic business alliances in emerging markets, but none focuses on this form of collaboration within Europe's emerging economies. This is a critical absence, as the European transition region is not only different from other European and Western regions but also...

There is much research into strategic business alliances in emerging markets, but none focuses on this form of collaboration within Europe's emerging economies. This is a critical absence, as the European transition region is not only different from other European and Western regions but also...

The importance of the Baltic states has increased due to increase of capital inflow from the West. A large part of the foreign involvement takes the form of alliance with local partners in the region. But how these alliances operate and fulfill the objectives of the partners in the Baltic states...

Purpose – The study deals with institutional factors that have impact on the operation of east‐west alliances. Applying Kostova and Roth's terminology of institutional and relational contexts, this paper aims to address how alliance relationship based on resources, learning and performance...

Purpose – To examine how customers, both men and women entrepreneurs, perceive service quality of the latest counselling encounters with their banks, and to find out if men and women differ in their satisfaction for two or more counselling encounters. Design/methodology/approach – A...