Purpose: A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a new private multi-speciality hospital in a non-metro city. To this end, the paper develops a model using...

Purpose: The purpose of this paper is to quantitatively assess the essential trends of existing research on “puffery in advertising” through bibliometric analysis. Design/methodology/approach: This study uses citation data collected through Scopus and Google Scholar for the research area...

The Indian fisheries sector has been influenced by TRIPS agreement since establishment of WTO. A study was undertaken where patents in the fisheries sector were documented. The analysis reveals a steady increase in patenting activity in field of fish processing technology (83 patents) and...

In the globalized world of 21st century, the world order has become dynamic. But the parameters of success are same. A country having only internal success cannot sustain for long and similarly for external success. External success is largely dependent upon exchange rate movements and its...