Purpose The purpose of this paper is to examine the effect of health information and sensory attributes on consumer’s propensity to upgrade and their willingness to pay (WTP) for pasteurized milk in Ethiopia. Design/methodology/approach The authors used a framed market experiment with 160...

Presenting a new interpretation of entrepreneurial behaviour, this book focuses on how entrepreneurs consider the future. The study theorizes entrepreneurial behaviour as ‘future-work’: the social practices, language and rituals through which entrepreneurs neutralize or smoothen future...

Cet article s’intéresse au secteur ougandais d'exportation de perche du Nil du lac Victoria. Souvent présentée comme un succès économique, cette industrie revêt peut-être d’autres facettes. Les pêcheurs, commerçants et autres petits entrepreneurs en amont du circuit d'exportation...

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic...