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1
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
3
Conceptualization and measurement of consumers' objection to dairy products consumption in Israel : a new approach for understanding and relating to anti-dairy products
Mishali, Moshe
;
Avrech, Tova
;
Igra, Libby
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011536175
Saved in:
4
Emotional appeal in recruitment
advertising
and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
5
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
6
A close look at research on pursuing the right formula for cause-related marketing
advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
7
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
8
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal,
advertising
creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
9
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
10
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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