//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Art and business : perspective...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Artification
1
Brand
1
Brand building strategy
1
Brand innovation
1
Co-branding
1
Commoditization
1
Einzelhandel
1
Event marketing
1
Event-Marketing
1
Experiential marketing
1
Familienunternehmen
1
Family business
1
Flagship Stores
1
Frauen
1
Führungsstil
1
Innovation
1
Judgments
1
Leadership style
1
Legitimacy
1
Legitimität
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Multiple roles
1
Online retailing
1
Online-Handel
1
Prada
1
Retail trade
1
Social Web
1
Social values
1
Social web
1
Soziale Werte
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
5
Author
All
Masé, Stefania
5
Cedrola, Elena
2
Silchenko, Ksenia
2
Calabrò, Andrea
1
Conti, Elisa
1
Minina, Alisa
1
Smith, Jamie
1
more ...
less ...
Published in...
All
Fashion branding and communication : core strategies of European luxury brands
2
Journal of family business strategy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Process innovation in the global fashion industry
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commodifying love : value conflict in online dating
Minina, Alisa
;
Masé, Stefania
;
Smith, Jamie
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 98-126
Persistent link: https://www.econbiz.de/10013206500
Saved in:
2
Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
Saved in:
3
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania
;
Silchenko, Ksenia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 125-153)
.
2017
Persistent link: https://www.econbiz.de/10012267945
Saved in:
4
Arena water instinct : process innovation built-in the company DNA
Cedrola, Elena
;
Silchenko, Ksenia
;
Masé, Stefania
- In:
Process innovation in the global fashion industry
,
(pp. 73-98)
.
2019
Persistent link: https://www.econbiz.de/10012024125
Saved in:
5
Trapped in a "golden cage"! : the legitimation of women leadership in family business
Calabrò, Andrea
;
Conti, Elisa
;
Masé, Stefania
- In:
Journal of family business strategy
15
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015062410
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->