""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--

"This book provides theoretical and practical approaches to the digital economy, increasing people's awareness on what the digital economy is and exactly what competitive advantages exist to provide information technology and innovation as its main resources"--Provided by publisher.

"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--Provided by publisher.