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Services Marketing Issues in Emerging Economies
Adhikari, Atanu (ed.) - 2020 - 1st ed. 2020.
towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications … Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing. …
Persistent link: https://www.econbiz.de/10012440042
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid; Zahra, Sadaf; Ismail, Hina - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
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Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
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Artificial intelligence and service marketing innovation
R., Monica; Soju, Aswin Varghese; B., Sathish Kumar - In: AI innovation in services marketing, (pp. 150-172). 2024
Persistent link: https://www.econbiz.de/10014557934
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …
Persistent link: https://www.econbiz.de/10012395863
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"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque; Banerjee, Shubhomoy; Singh, Baljeet - In: Services marketing quarterly 44 (2023) 2/3, pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
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The impact of AI chatbots on customer experience in online retailing in an emerging economy
Trinh Thi Thu Huong; Nguyen Thuy Hanh; Hoang Thi Doan Trang - In: International journal of process management and … 15 (2023) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10014432880