Nath, Atanu Kumar; Saha, Parmita; Mei, Xiang Ying - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 407-421
Purpose Though many conceptual and empirical studies have been conducted on the servicescape, limited research has focused on how the COVID-19 pandemic has reshaped factors influencing the servicescape. This paper aims to propose an extension of Bitner’s original conceptualization, including...