Purpose: The purpose of this paper is to study practices associated with corporate brand alignment enacted by marketing managers in an emerging business to business market. Design/methodology/approach: The “Marketing-as-practice” perspective is used to examine brand alignment-related...

Purpose: Based on social science theories of customer's action such as theory of planned behaviour, theory of reasoned action, and technology acceptance model, this paper adopts belief–attitude–intention model to study impact of perceived process-belief of different stages of e-service...

Purpose: Material handling (MH) is an important facility in any manufacturing system. It facilitates the transport of in-process material from one workstation (WS) to another. MH devices do imply incurring capital costs and, therefore, minimizing their deployment without compromising on smooth...

Purpose Maintenance actions are initiated by the annual maintenance budget (AMB) allocated for a plant system. It ensures that the assets are kept in a healthy and reliable state. The purpose of this paper is to scientifically evaluate the AMB for an air conditioning (AC) plant system, which...

Purpose In the past four decades, substantial air traffic growth has triggered enthusiasm in the aviation sector. At the same time, this growth has posed challenges to its financial and environmental sustainability commitments. A buzz has been centered on introducing and supporting aviation...