Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>

Research on income and subjective well-being shows that among the non-poor, increased income has little or no lasting impact on happiness. Yet the desire for more income remains a powerful motive among many people at all income levels. Is this simply because many people are misinformed and...

Survey research is employed to test hypotheses involving brand love, a new marketing construct that assesses satisfied consumers’ passionate emotional attachment to particular brands. Findings suggest that satisfied consumers’ love is greater for brands in product categories perceived as...