This study investigates why people who actively engage in environmental protection at home engage in vacation behaviour which has negative environmental consequences, albeit unintentionally. The environmental activists participating in the study were highly aware of the negative environmental...

Purpose – Academic researchers love multi‐category answer formats, especially five‐ and seven‐point formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice, and that simple binary‐answer options are preferable in some empirical survey...

Purpose: Survey research has developed to become the default empirical approach to answering research questions in the field of hospitality (and many other fields of research within the social sciences). This paper aims to reflect on the use of survey research in hospitality and offers...

Purpose: Data-driven market segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market insights. The stability of market segmentation solutions across repeated calculations is a key quality...

Purpose: This paper aims to discuss issues relating to survey research in tourism. Design/methodology/approach: This brief perspective paper discusses the routine approach of survey research that has developed over many years (as tourism researchers adopted the most promising approaches to...

Purpose: This paper aims to provide a snapshot of key learnings about paid online peer-to-peer accommodation trading, as it relates to tourism and hospitality, and to identify future research questions. Design/methodology/approach: The paper paints a picture and discusses research conducted in...