Ishak, Suraiya; Khalid, Kartini; Sulaiman, Nidzam - In: Journal of Islamic Marketing 9 (2018) 1, pp. 19-35
Purpose: This paper aims to examine consumers’ responses to products that are influenced by their moral justification. Specifically, this paper examines the factors related to consumers’ moral response and choices, including religious affiliation and obligation, group memberships, group...