Purpose: Luxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in CSR activities, it is unclear if luxury brands communicate these CSR activities to consumers. Therefore, this study...

Purpose: This study aims to explore the perceptions and reactions of men, who participate in a female-dominated online consumption space. It looked at the process of men, (re)negotiating their digital gendered identity on Pinterest. Design/methodology/approach: A grounded theory-light approach...

Purpose: The relationship between musicians and the music industry has often been depicted as a dichotomy between creativity and commerce with musicians conflicted between their roles as artists and their roles as marketers of sound. Recently, marketing researchers have problematized this...

Attempts to break new ground by examining the motivations, obstacles, various organizational and decision‐maker traits associated with internationalization, and factors aiding retailers′ performance in overseas markets by interview survey in 42 companies. Investigates possible...

Retailer internationalisation (RI) is lacking in detailed empirical research. What is available ignores the critical factors important to the success of retailers operating internationally. Consequently, this exploratory study attempts to unearth various factors, labelled Differential Firm...

"This book provides a post-Covid recovery strategy that is based on all aspects of health, but also addresses the ever-greater threat from global warming. Health and sustainability are interlocked. More than other European nations, we favour libertarian values over social equity, privatized...