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Using macromarketing to teach business sustainability
Peterson, Mark - In: Journal of marketing education : JME 44 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
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A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest; Stanton, Julie; Beninger, Stefanie; … - In: Journal of marketing education : JME 44 (2022) 3, pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
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Visualizing macomarketing : storymaps for the technology-infused classroom
Watson, Forrest; Campbell, Jacqueline M. - In: Journal of macromarketing 44 (2024) 4, pp. 843-851
Persistent link: https://www.econbiz.de/10015166471
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A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.; Mena, Jeannette A.; Gonzalez-Perez, … - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
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Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark; Watson, Forrest; Abou-Khalil, Walid J. - In: Journal of macromarketing 43 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014368389
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Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology
El Jurdi, Hounaida; Batat, Wided; Jafari, Aliakbar - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011657482
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Demand side of the sustainable supply chain (consumers sustainable practices) : a conceptual review
Joshi, Yatish; Kabra, Gaurav - In: Supply chain sustainability : modeling and innovative …, (pp. 119-132). 2021
Persistent link: https://www.econbiz.de/10012387080