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Macromarketing, the indispensable discipline : introduction the the special issue

Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9

Persistent link: https://www.econbiz.de/10012485414

The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Dato-on, Mary Conway - 2015

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …

Persistent link: https://www.econbiz.de/10012402229

Unveiling everyday reflexivity tactics in a sustainable community

Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239

Persistent link: https://www.econbiz.de/10011750534

A panoramic review of the macromarketing literature

De Quero-Navarro, Beatriz; Stanton, Julie; Klein, Thomas A. - In: Journal of macromarketing 41 (2021) 1, pp. 48-64

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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259

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Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP

Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71

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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...

Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150

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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing

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Institutional constituents of change for a sustainable fashion system

Ertekin, Zeynep Ozdamar; Atik, Deniz - In: Journal of macromarketing 40 (2020) 3, pp. 362-379

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Marketing : the next 40,000 years

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